Text-based content will always play a part in digital marketing, but creating and promoting visual and interactive content can bring huge benefits when you get them right. 1. Shoe brand Allbirds published a sponsored post in the New York Times that highlights the major role birds play in the environment. 1 2 3. I am also going to include examples for each of them from Raptivity, a popular tool that offers interactive eLearning activity templates. From news quizzes and timelines to multimedia and data visualisations, this new wave of interactive journalism has given readers the chance to actively engage with stories in a completely different way. There’s no doubt—interactive email campaigns and those that promote interactive content can help you gain information about subscribers, delight your audience, and ultimately improve engagement metrics and ROI. In fact, they find interactive marketing so resourceful that they have started depending totally on the results they get from these interactive marketing campaigns. Everybody loves professionally made meaningful and unique interactive websites. Navigation bars, accordions, and menus. Scott Brinker offered the following examples: People rank themselves via assessments HubSpot's Website Grader. Check out 8 quizzes for new interactive content. Example: Bloom energy’s power outage map Further, its content must be credible, well-designed, and light on text. A good example is using interactive content in health provision websites. 1. Deloitte’s TMT (technology, media, telecoms) report … In this post, we present you 10 interactive marketing examples that have had skyrocketing success. But it all starts from knowing the right things, the right activities that good courses are made of. NetApp Quiz. Quizzes , educational kits, options to choose from, GIF-animations , image carrousel — all they engage, invite users to do some action, influence your brand loyalty, demonstrate your creativity and UTP, and therefore make your email marketing campaign more high … Interactive content doesn’t have to be a complex and properly sequenced web of video, interactive animations, and sequenced check-for-understanding questions. 1 2. At first glance, interactive online tools may not seem like a content marketing tactic. With quality execution, quality interactive content examples in your marketing output could help you achieve a 70% conversion rate. Focused on luxury, the Four Seasons blog looks more like a high-end travel magazine than a … Interactive Content Examples from Real Brands. Interactive content = persona optimization. The digital marketing world is becoming more and more competitive— around 4 million blog posts are published every single day. According to a survey by Content Marketing Institute, 88% of marketers believe interactive content is effective at differentiating their brands from competitors. Examples and Downloads H5P makes it easy to create interactive content by providing a range of content types for various needs. So check out this post to learn how to achieve this. Interactive content works well for startups as well as big brands. This is a great example of how delivering important information through a more interactive and personal medium can help users to better understand the benefits of a product or service. It’s kind of like a conversation, but one in which you don’t have to actively participate. Preview and explore these content types below. It could be as simple as a text page with question fields included for students to respond and receive instructor feedback. Lead generation. Interactive content. One of the best uses of interactive content is educational content, which falls in the consideration phase of the buyer’s journey. When it comes to content marketing for B2B, there are many different types of content you should consider for your content arsenal. Popular Interactive Content Types. Symantec Resource Library View Example Cradlepoint Resource Library View Example Types of Interactive Content Examples. Blog posts, social media posts, and emails all have their place, but interactive eBooks can be particularly valuable for attracting an … Interactive content can take so many shapes and sizes in today’s digital world it can be hard to keep it all straight! Materials such as quizzes, calculators, and others presented throughout the text facilitate the engagement of the persona and maximize the results of any Content Marketing strategy. Dun & Bradstreet Quizzes. 13 Interactive Content Marketing Examples. As brands strive to make email a fully interactive, app-like experience, users will continue seeing more web-like navigation and menu options. Zembula is an interactive content creation platform for email, SMS, and social media.Our first interactive content type, Scratch-it, is a digital scratch-off that reveals a hidden image and call-to-action. Martech Quiz. Interactive Content: Interactive Resource Libraries. Interactive content in emails allows you to communicate marketing messages in a way people love most —entertainment. Using interactive content for visual marketing has a … It is incredibly effective and uses several principles of psychology that influence human behavior like curiosity, FOMO, and the Near Miss Theory. In a campaign, it encouraged user-generated content by asking its fans to post unedited photos of themselves in a swimming suit. Collect, Analyze, and Reuse Data. Principle to establish yourself as an expert: Expertise: the page needs to have quality content written by an expert writer Here the NHS uses a healthy body weight calculator which is lots easier to use than a large table to be cross-referenced. Classic, old-fashioned contests and sweepstakes are also great examples of interactive content, and can be a solid way to generate more engagement. View Example. Live customer examples of all types of interactive content produced with the ion platform. Platform Overview. But even with so much flexibility available to marketers, there are still a few key types of content pieces being launched. They also included four pieces of interactive content—two calculators, a quiz, and a survey—to supplement their static content and inspire new users with results from previous customers. Pardon my jargon. 1. Here are 32 types of content you can use to fill your content marketing strategy. With the help of the right copy, a landing page, and a carefully constructed call to action, information-driven interactive efforts like quizzes, infographics, and e-books can be used to help marketers generate leads and identify potential prospects who can be nurtured to conversion with additional content assets. Live customer examples of interactive quizzes produced by modern marketers using the ion platform. Allbirds’ Brand Building Sponsored Content. In fact, 81% of content marketers believe that interactive content grabs attention more effectively than static content, according to Content Marketing Institute. A simple example of interactive marketing is insurance companies that offer free, instant quotes. The point is interactive content provides marketers rich data they can use to learn more about their prospects and use the data to market more effectively. Your audience based on their participation stories to be cross-referenced characteristics, but one which. 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