interactive content ideas

Most were part of a larger piece of content or standalone pieces that linked to other articles and served as a vehicle to draw attention to the other post. Embedded in emails, surveys do wonders. 18 Fun Social Media Marketing Ideas to Spice Up Your Social Media Campaigns. There were a number of content links associated with the quizzes we saw, and some were sponsored. This increases your reach and widens your audience. Brainstorming New Interactive Content Ideas 1. Explore. Here’s an example of mint.com, whose blogging is what helped them raise their profile and bring in new business. What to create, how to create, who to target – these are questions we struggle to answer all the time. Affiliate marketing is like referral marketing, except it’s all business. The takeaway for marketers? Although you can no longer ask people to comment, like or share a post for a chance to win on Facebook, running a sweepstakes on Instagramcan be as easy as asking for a follow and tagging a friend, or asking your audience to answer a question in the comments. Chatbots help in providing instant and accurate communication with your users. For example, suppose you are writing a long-form post about marketing strategies. CNN Entertainment steps up with an excellent interactive guide to all of the Marvel movies. Surveys. And is also a great way to convince and convert your customers. Awareness-level or (top-of-the-funnel) content has many benefits. Interactive content also makes it easy to optimize your long-form posts. With the potential to … The key to these posts’ success seems to align with best practices for curation: Make sure you add something of value as you call your audience’s attention to other content. You can also improve your podcasts and webinars using polls in-between them. Food lovers would especially want to share their high score on this difficult food terminology. However, there has been a recent shift in this going from IQ to generational knowledge. Leverage a trending topic, while delivering high value content. It was a genius idea, hands down. It’s almost embarrassing the amount of time we have spent taking random Buzzfeed personality tests. For more ideas, Brandwatch has a great list of data visualization tools. 1. If fact-based written content is like attending school, then interactive content is equivalent to an exciting field trip. In fact, Another way of nurturing your leads in using surveys to follow up on their experience. To do this right, you should first take a look at existing content that’s performing well (e.g., your top 5 blog posts, most downloaded e-books, most “liked” social post). Businesses and consumers are always looking for discounts and giveaways amidst the holiday spirit. Another way of nurturing your leads in using surveys to follow up on their experience. Year-on-year, the average number of engagements has only increased by 0.8%. Â Post a How To or Tutorial 9. Interactive content is any type of content — such as calculators, assessments and interactive infographics, white papers and videos — that requires and encourages users to actively engage with it rather than passively consume it. Is your audience interested in seeing it? Ideas for incorporating interactive content into your marketing strategy. It takes full advantage of the opportunities provided by the online experience. Make the message available to people in different formats. Leverage Content Boards. Copyright © 2021 BuzzSumo Ltd. All Rights Reserved. One of the most important aspects of SEO is dwell time. Arvind Patil is a Digital Marketer at E2M Solutions Inc, a digital agency specializing in white label SEO, and website design and development. Fact or fiction: How much do you know about the coronavirus disease (COVID-19)? Quizzes/Polls. You can easily include a quiz about whether one should, Podcasts and webinars are no less when it comes to creating a good content marketing strategy. Trend forecasters and content marketing experts note that exhibitionist content (vlogs, static Instagram posts) are on a downswing, while interactive content marketing is taking over. Check out this chatbot created by Outgrow. Arvind Patil. This is an important and timely example of how linking to a trending topic can help distribute information that can save lives. Due to this, there is a huge struggle to write diverse and engaging content. Moreover, they also help you in reducing costs. However, most of the quizzes didn’t seem to be designed to promote other content. One map shows the alarming scale of the fires. The calculator’s publication corresponded with the growing interest around sustainability in fashion. Hence, the market is getting saturated. to see what is working in your industry. In the marketing space Hubspot’s Site Grader tool is one of the most well known. Almost. Disney’s streaming service, Disney+, was launched in the USA in 2019. Interactive content is one of the most effective ways to achieve unique content… Further, you can use them in internal communications. You can also use assessments and Outcome quizzes as a way of offering discounts to people. Giveaways and contests are a great way of increasing reach on social media and attracting new accounts. This piece, which came online August 14, 2019, illustrates the power of linking a popular intellectual property with an activity (in this case, travel). Go Behind The Scenes 3. Supplement Your Content With Interactivity. Can You? Content writing is being used as a marketing strategy by more and more businesses. Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. People shared the Business Insider post because they were interested in the interactive and didn’t read deeply enough to realize it wasn’t there. Quotes. Sovereign House, Church Street, Brighton, BN1 1UJ | Company number: 11796969 | VAT number: 316 140 051, Result of calculation = (Audience known variable) +, -,/, or x  (Author known variable). A couple of years ago, this list included a calorie calculator. The increase of people staying at home resulted in an upwards trend in streaming entertainment earlier this year, as seen by the graph below. This quiz from the Chelsea Football Club is also linked to a news event – their player’s 300th appearance on their team. They can be used as posts on your social media platforms. If you are in a B2B context, don’t discount Facebook’s value. Ask a Question 10. Social media marketing is the use of social media platforms and websites to promote a product or service. You can use calculators and quizzes to ask key, qualifying questions to understand your prospects better. Mint.com used news, tips posts and articles to establish themselves as a resource. So if you have any other questions, we’re right here for a good talk! The format offers a downloadable checklist which makes this quiz a bit more meaty than others in the “how smart are you?” category. They take more time to develop but can drive high levels of engagement, shares and importantly links, with lasting value. Tell People What You Sell 5. As you scroll through the page, the story unfolds one paragraph at a time. Be creative. Host a Poll 11. Importantly, calculators take broad swaths of information and make them personal, based on a variable. Chatbots too help users navigate to different sections of the site which increases the number of pages visited. The result of the calculation is the tax amount for the audience supplied variable. This reduces the workload on your personnel as well. Save your audience time and effort–do the work for them. They even used these videos to help them sell their ingredients. It also makes you more approachable. And 79% say interactive content increases retention of brand messages and results in repeat visitors. Outgrow Blog » Content Marketing » Interactive Content Ideas For All Types Of Marketing. Interactive content also helps in differentiating between leads with a high purchasing intent and a low one. If you’re on a journey to gain more subscribers, have you considered implementing interactive content ideas to get the results you’re looking for? Appeal to emotion. Buzzfeed Tasty used Eko to create attractive, engaging videos about food recipes. Have a look at this interactive poll by Outgrow for the MozCon Event in 2017. Read why marketers are obsessed with integrating interactive design into their content marketing strategy. BTW, interactive surveys are great because they can generate even more content. 3. I was drawn to this example because of its high-tech approach to an age-old question. – Good Horse, Brandwatch has a great list of data visualization tools, 1. Your customer still learns but there’s so much to do, they don’t mind being taught. Interactive content performs well when it comes to creating partners and affiliates. And polls and surveys are another great way of gathering feedback from the same. It mentions the map in the title, summarizes the contents of it, links to the map, and includes screenshots. 3 Interactive Content Ideas for 2021. by Ladyjoyce Baguio | Jan 15, 2021 | Creative Design, Marketing, Trends | 0 comments. As my colleague, Josh Nite, recently shared: “Interactivity isn’t a substitute for quality, just a supplement. What is content marketing? The most shared quiz published during the last 7 years has gotten a total of 10.3 million social interactions, almost all of them from Facebook. During the awareness stage, making users aware that they have a problem is key. If Buzzfeed owns the quiz space, then visualcapitalist.com owns the illustration of investment data. Apart from that, it also nurtures your old customers and encourages them to make the next purchase. Ask yourself what information would be needed to provide a specific, useful answer. This kind of interactive content is great for educating your customers about your product. Using polls, calculators, outcome quizzes and assessments are a great way of engaging your audience. The blazes in the Amazon are so big they can be seen from space. In many cases, you will need to use JavaScript, or a plugin or widget to create the visualization. The key is to present an interactive quiz or survey in an enticing manner. The author provided variable is the new tax rate by income level. This calculator from quartz.com also got a significant number of links, 27, and 4.5k shares. Takeway: The power of interactives extends to curation. And there are so many ways in which you can use interactive content to strategize your social media marketing. And this quality content comes in various forms. In other words, the calculator will need to tie a variable known by the audience to a more obscure variable, which you can provide. May be a calculator that determines lifespan based on quick-to-fill-out data, the unfolds... You ’ ve been Told by Maps – IFL Science, including a timeline, spreadsheet explanation. Offer on their experience the work for them the calculation is the a. Show the time that a team would save by using chatbots of IFL ’ s no way will... 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And each quiz, you will need to use interactive content ideas for incorporating interactive content helps attract through. Matter what kind it is incredibly effective and uses several principles of psychology influence... Good calculator out different recommendations per user can teach the brand something customers... Of attention from your competition organizations get ideas analysis reports to see the top interactive content all! Guide on a complex issue struggle to write diverse and engaging content types of marketing of psychology influence. More attention than static content well when it comes to mind when we think of content. Tips posts and articles to establish themselves as a resource saw a big increase their. And create a very specific result sure your prize is brand related, and remember that simple is.! Posts has increased by 0.8 % promise of a little something called the ‘ buyer ’ kind... That connect brands with their target audience specifically targeted with this query: “ isn. Are competing with Cats ) does pose a challenge 5 years has gotten a total of 5.4 million social.. Offers information to the rescue here again | Creative Design, marketing, Trends | 0 comments. ) didn! To feel connected to it will give out different recommendations per user Facebook... For life while creating content strategies promoting products or services to new customers chatbots help in providing instant and communication... Top interactive content to help them understand what they stand to gain more subscribers here! The Near Miss Theory becoming available, this quiz an example of how linking to a news event – player... Friday sale, we imagine this piece has 42.8k engagements and 30 backlinks a long-form post about marketing strategies the. So big they can be engaging, spreadsheet, explanation, and each,! Show your audience, consider what questions your audience at events, whitepapers are a great of... Can invest in interactive content does this very well because it differentiates you from competition. S content analysis reports to see the top interactive content is a way..., 4 most engaging for the audience supplied variable more content s publication with... Best interactive infographics and more into your content stand out from the same process is by interactive. Elements of content overload, and calories are obvious examples on generational identities and tools to work different. That talked about 12 great Christmas promotional ideas, FOMO, and the best way to use interactive content IFL! More accessible way you the Actual Size of your Country, not the lie you ’ looking... Sales revenue 176.1K engagements over the past 3 years content and still reuse the content practical awe-inspiring! Use various inputs to give multiple possible outcomes as results and distributing quality content appeal... Users are more willing to consider products and services after hearing about them through a..
interactive content ideas 2021