They are used to identify your audience, craft messages and evaluate results. In this training presentation, you will learn the key concept and principles of effective communication, understand the communication process and the key stages, learn how to practice active listening and other useful communication techniques, and finally make use of a simple 7-step process to ensure effective communication. Importance of Communication. The basic objectives of marketing communication have been reduced to three more meaningful directives: (a) to communicate, (b) to compete, and (c) to convince. The PowerPoint PPT presentation: "Barriers to Communication… View Chapter 1.1 Developing Effective Communication.ppt from CHE MISC at Greenwich English College. Communication objectives are goals for messages or programs of communication. Information may be internal or external. Establish the primary communication needs of the message. Chapter_1.1_Developing_Effective_Communication.ppt - Developing effective communication skills 1 Objectives Understand the basic of effective Communication objectives is a broad term that can apply to areas such as marketing, sales, knowledge work, creative works, public speaking, governance, management and leadership. The primary purpose of MC is to communicate ideas to target audiences. Developing effective communication skills 1 Objectives Understand the basic of effective 1.To be understood The main aim of communicating is to pass information so that other people may know about what you are talking off .This can be through facts or even feelings. The objectives can be informational, motivational, controlling, or for emotional support. Describe the importance of communication ... Identify barriers, tools, strategies, and outcomes to communication. Objectives. The basic purpose of communication is to convey information, ideas in such a manner that will produce a response as desired by the sender. The process of communication comprises the following three elements Communication process model can be described as consisting of the 8 following steps is an online article publishing site that helps you to submit your knowledge so that it may be preserved for eternity. The overall objective of business communication in organizations is to ensure effective functioning of the organization. communication objectives. This is done through advertising, personal selling, sales promotion, and/or public relations. Objectives of communication. Communication Models PR Management PR Strategy 20.02.2001 Basic Communications Model Communications Fundamentals Communicator Message Audience Networks Internal and ... – A free PowerPoint PPT presentation (displayed as a Flash slide show) on - … • The communication objective was to persuade consumers that they would have the VW reliability without having to pay high price.